Digital signage is a great way to advertise your business or event, and to provide information to visitors. Today’s digital signs come in a wide variety of shapes and sizes, and can be installed in any location that is visible to passing traffic.
They can be placed at strategic locations around your property, or displayed from mobile units or trays, to reach a high audience density.
Digital signs can also be customized to feature a special message, or a loop of content, to be displayed without interruption - ideal for events where you want to advertise for longer periods of time.
Digital signages bring information to where customers need it most. They display schedules, provide directions, and update customers on status. Digital signs can also provide interactive content, such as games or videos, to keep customers engaged.
In many cases, digital signs are the first point of contact that customers have with the brand.
They are most often large, wall-mounted displays, but they can also be small screens that are built into displays for other products and services. Because digital signs are so customizable, many businesses use them to provide customers with information and entertainment.
They’re also cheaper, more flexible, and easier to update than static signs. But digital signs don’t just display static text and images. They can play digital media, provide status updates, and more.
The best digital signs are portable, have a wide-angle lens, and have built-in speakers so you can use them for music as well.
Digital signs are available in different shapes and sizes. They can be as simple as a poster that displays messages or as complex as a large video display.
They can be static or programmed to change content or show advertisements. They can also be found on the sides of buildings, in stadiums, on the tops of buildings, or in other prominent locations.
Digital signs are a common sight on the streets of major cities, and with good reason: they’re incredibly easy to install, and provide instant message and information displays that are extremely cost-effective.
But the variety of digital signs on the market can be a little bewildering, and it’s not always easy to work out which sign type is best for your needs.
They're most commonly used in businesses to display information to customers while they're in the store, but they're also used in public spaces, such as highway signs and airport check-in screens.
There are a number of different types of digital signs, each serving a different purpose and designed to be as unobtrusive as possible.
The most common types of digital signs include: directional signs, informational signs, and speed limit signs.
Directional signs indicate the direction of desired destinations, such as store locations or traffic patterns. They also serve a safety purpose, alerting motorists to a sharp turn or a road closure ahead.
When you walk into your favorite fast food joint, the first thing you’re likely to notice is the bright decor, catchy jingle, and welcoming smell. The next thing you’re likely to notice is the people directed in a queue, following a sign.
These digital signs not only direct customers to the location, but also help increase sales. In fact, one study found that for every 1% increase in the exposure of a digital sign, sales increase by 0.4%.
In today’s hyper-competitive retail climate, it’s more important than ever for retailers to stand out from the crowd.
But as consumers become increasingly informed and empowered, so have retailers developed more tools with which to differentiate themselves.
One of the most effective tools in this regard is the digital sign, which can be used to deliver short, highly targeted messages to consumers in a variety of high-impact formats and environments.
Because of their ability to drive in-store traffic and sales, digital signs are becoming an increasingly popular fixture in the retail landscape, with many retailers seeing sign-related sales spike as a result.